Editorial : the London Olympics 2012 : what advertisers should watch
Alternative title: | The London Olympics 2012 : what advertisers should watch |
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Year of publication: |
2012
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Authors: | Taylor, Charles Raymond |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 3, p. 459-464
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Subject: | Olympische Spiele <30., 2012, London> | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Online-Marketing | Internet marketing | Werbung | Advertising | Corporate Social Responsibility | Corporate social responsibility | Guerilla-Marketing | Guerilla marketing |
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