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Cross-cultural buyer behavior
Taylor, Charles Raymond (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003444215
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Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia; Laurell, Christofer - In: Journal of public policy & marketing 39 (2020) 4, pp. 477-493
Persistent link: https://www.econbiz.de/10012534325
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New directions in international advertising research
Taylor, Charles Raymond (contributor) - 2002
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in … have an interest in international advertising research as well as international advertising practitioners …Introduction: new directions in international advertising research / Charles R. Taylor -- Achieving reliable and valid …
Persistent link: https://www.econbiz.de/10009627291
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
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Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of marketing communications 30 (2024) 1, pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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New directions in international advertising research
Taylor, Charles Raymond (contributor);  … - 2002 - 1. ed
Persistent link: https://www.econbiz.de/10001687364
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Global public relations : spanning borders, spanning cultures
Freitag, Alan R.; Stokes, Ashli Quesinberry - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003685283
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008746828
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015
Persistent link: https://www.econbiz.de/10011396873