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Marketing : ZFP ; journal of research and management
München : Beck; München : Vahlen; München : GBI [[-2009]] - 1.1979 -
Persistent link: https://www.econbiz.de/10008670185
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Preface
Baptiste, Philippe; Kendall, Graham; Munier, Alix; … - In: Journal of scheduling 12 (2009) 6, pp. 563-564
Persistent link: https://www.econbiz.de/10003930814
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing und Vertrieb
Bernecker, Michael - In: Allgemeine Betriebswirtschaftslehre, (pp. 183-216). 2010
Persistent link: https://www.econbiz.de/10003997981
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2009
Persistent link: https://www.econbiz.de/10003692855
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Pain killer marketing : how to turn customer pain into market gain
Stiehl, Chris; DeVries, Henry J. - 2008 - 1. ed.
This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it...
Persistent link: https://www.econbiz.de/10003681708
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Poiesz, Theo B.; Raaij, Willem Fred van - 2007
Persistent link: https://www.econbiz.de/10003534830