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Chapter 1. Introduction -- Chapter 2. Social innovation -- Chapter 3. Technological innovation -- Chapter 4. Commercial innovation -- Chapter 5. Community-based innovation -- Chapter 6. Organizational innovation -- Chapter 7. Rethinking sport management innovation .
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Purpose: The purpose of this paper is to demonstrate how companies activate their sponsorship of Formula E (for Electric) championship races to influence consumers' opinion of them as sustainable businesses. Design/methodology/approach: Drawing on an original combination of promotional outputs...
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Chapter 1: Introduction: A world in motion -- Chapter 2: 1945-1981: Into the modern era of sports -- Chapter 3: 1981-1993: Reaching its institutional limits -- Chapter 4: 1993-2009: Changing the rules of the game -- Chapter 5: From Small Association to Global Pundit: 2009–2020- Chapter 6: 2020...
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