Authenticity matters : a digital ethnography of FIA World Rally Championship fan forums
Year of publication: |
February 2017
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Authors: | Næss, Hans Erik |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 20.2017, 1, p. 92-104
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Subject: | Digital ethnography | Sports | Motorsports | WRC | Authenticity | Ethnologie | Ethnology | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Profisport | Professional sports | Glaubwürdigkeit | Credibility | Social Web | Social web | Sport | Motorsport |
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