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Consumer behaviour
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8
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Chaney, Damien
42
Carrillat, François A.
41
Astous, Alain d'
11
Ben Slimane, Karim
9
Lunardo, Renaud
5
Belli, Alex
4
Humphreys, Ashlee
4
Jaramillo, Fernando
4
Ladik, Daniel M.
4
Mencarelli, Rémi
4
Carrillat, François Anthony
3
Cowley, Elizabeth
3
Debenedetti, Alain
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Legoux, Renaud
3
Marshall, Roger
3
O'Rourke, Anne-Maree
3
Pulh, Mathilde
3
Solomon, Paul J.
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Zlatevska, Natalina
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Zouari, Abir
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d'Astous, Alain
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Anthony Carrillat, François
2
Bellavance, François
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Boeuf, Benjamin
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Eid, François
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Lee, Michael SW
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Mazodier, Marc
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Philippe, Deborah
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Plewa, Carolin
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Pupovac, Ljubomir
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Quester, Pascale G.
2
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2
Saintives, Camille
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Journal of business research : JBR
10
European Journal of Marketing
7
European journal of marketing : EJM
6
Journal of strategic marketing
5
International journal of arts management
4
Journal of marketing theory and practice
4
Psychology & marketing
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3
Journal of retailing and consumer services
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Psychology & Marketing
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Australasian marketing journal
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of service industry management : IJSIM
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International journal of sports marketing & sponsorship
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International review of applied economics
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Journal of Business & Industrial Marketing
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Journal of Business Research
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Journal of Consumer Psychology
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Journal of advertising
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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1
Journal of historical research in marketing
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing letters : a journal of research in marketing
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
New business frontiers in the metaverse
1
Qualitative Market Research: An International Journal
1
Recherche et applications en marketing
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ECONIS (ZBW)
70
Other ZBW resources
12
OLC EcoSci
8
RePEc
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1
L' orientation institutionnelle : définition, mesure et impact sur la performance à l’export
Zouari, Abir
;
Chaney, Damien
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
3
,
pp. 56-77
Persistent link: https://www.econbiz.de/10012592543
Saved in:
2
The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M.
;
Carrillat, François A.
;
Solomon, Paul J.
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003745473
Saved in:
3
A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia
;
Carrillat, François A.
; …
-
2009
Persistent link: https://www.econbiz.de/10003835863
Saved in:
4
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
5
The effect of perceived entitativity on implicit image transfer in multiple sponsorships
Carrillat, François A.
-
2005
Persistent link: https://www.econbiz.de/10003946235
Saved in:
6
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
7
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
8
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
9
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
10
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
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