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Attitudes towards offensive advertising : Malaysian Muslims' views

De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim-shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10009956380

Like it or not: differences in advertising likeability and dislikeability within Asia

Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10009821355

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim-shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10009890300

Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia

Fam, Kim-Shyan; Grohs, Reinhard - In: International marketing review 24 (2007) 5, pp. 519-538

Persistent link: https://www.econbiz.de/10007797764

Primary Influences of Environmental Uncertainty on Promotions Budget Allocation and Performance : A Cross-Country Study of Retail Advertisers

Fam, Kim-Shyan - 2009

Provides insight into the planning abilities of smallretailers faced with an uncertain environment. When faced with such anenvironment, retailers must adopt strategies designed to maximize theirprofits. A conceptual model linking uncertainty with firm performance andpromotion budget allocation...

Persistent link: https://www.econbiz.de/10013154916