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Purpose: The purpose of this paper is to study corporate social responsibility (CSR) enablers, with special reference to Indian firms. Further, the CSR enablers have been identified and their ranking obtained, and interactions and interrelationships among the different enablers have also been...
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Purpose: The purpose of this paper is to examine how consumer-brand relationships affect brand loyalty and word of mouth when mediated by brand trust considering online brand communities on social media platforms. Design/methodology/approach: A conceptual model is developed, depicting the...
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Purpose: The purpose of this paper is to propose a practical framework to measure the safety performance of workers in the Indian construction industry. The key safety performance indicators are identified and ordered on the premise that the higher order assignment of an indicator implies a...
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