Purpose – To present the empirical findings of two qualitative studies of Estonian consumers and how they interpret and perceive retail service quality. Design/methodology/approach – The two qualitative techniques were critical incident technique (CIT) and focus groups. For the CIT study, an...

Purpose – Retail shopping behaviour is one of the major tenets of the retail marketing literature. The purpose of this research is to presents the empirical findings of two quantitative studies of Estonian and Canadian university students' interpretation and perceptions of retail shopping...

Purpose – In the area of international retail expansion the most challenging issues that firms struggle with are: which countries to expand to; which order to do it; and what are the retail drivers that can be readily exported to the new market versus which have to be market specific? The...

Purpose – The purpose of this paper is to provide a description of a mass customization (MC) system based on the findings of a medium size manufacturing company in Estonia. The MC system is developed in order to satisfy its customers' individual needs with customized products on a mass basis....

The classification of strategic issue terms, as used by managers and management teams in decision making, has previously been shown to have an impact on organizational performance. The question of the extension of such research to include managers in transition economies is less known. In order...

Purpose – Explores the retail internationalisation activities of consumer co-operatives. Findings – A survey of the available information on these internationalisation activities shows that they have been restricted to a relatively small number of co-operatives and that the ‘failure’...

This research began with the question: why is the retailer brand market share of Tesco Korea higher than that of local Korean retailers? Of the foreign grocery retailers who have expanded into Korea, Tesco has achieved the most outstanding performance, with the highest retailer brand share in...

Purpose: The study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store portfolio. Design/methodology/approach: Case study based on semi-structured, qualitative interviews...