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81
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
82
Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia
Pearce, Jeremy
;
Miani, Mattia
;
Segon, Michael
;
Bang, Nguyen
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 95-114)
.
2015
Persistent link: https://www.econbiz.de/10011477445
Saved in:
83
Fairness management: Singapore, Malaysia and Thailand
Bang, Nguyen
;
Simkin, Lyndon
;
Alwi, S. F. Syed
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 215-232)
.
2015
Persistent link: https://www.econbiz.de/10011477461
Saved in:
84
Fairness management: India, Pakistan and Bangladesh
Bang, Nguyen
;
Simkin, Lyndon
;
Roy, Sanjit
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 233-252)
.
2015
Persistent link: https://www.econbiz.de/10011477464
Saved in:
85
Fairness management: Vietnam, Cambodia, the Philippines and Indonesia
Yu, Allen
;
Bang, Nguyen
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 253-273)
.
2015
Persistent link: https://www.econbiz.de/10011477466
Saved in:
86
Fairness quality : a conceptual model and multiple-item scale for assessing firms' fairness : an exploratory study
Bang, Nguyen
;
Simkin, Lyndon
;
Klaus, Philipp
;
Chen, Junsong
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1181-1206
Persistent link: https://www.econbiz.de/10011405224
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87
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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88
A systematic review of the dark side of CRM : the need for a new research agenda
Bang, Nguyen
;
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10013170047
Saved in:
89
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
90
Corporate social responsibility and employee volunteerism : a broad overview of CSR through volunteerism
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, Sanjit
;
Bang, …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 99-112)
.
2021
Persistent link: https://www.econbiz.de/10012546406
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