Salo, Jari; Tan, Teck Ming; Makkonen, Hannu - In: Journal of Business & Industrial Marketing 36 (2020) 7, pp. 1229-1245
Purpose: The purpose of this paper is to cast light on the nature of the digitalization process that occurs when digital technologies are adopted in buyer–seller relationships. Design/methodology/approach: The study features a case study from the steel processing industry. Findings: The...