Purpose: The purpose of this paper is to investigate whether, when and how customer orientation may contribute to success in introduction of new products (SINP). Design/methodology/approach: With a multi-phase and multi-source data collection approach, this study tested the proposed theoretical...

The authors develop an empirical study based on Event System Theory (Morgeson, Mitchell & Liu, 2015), which allows a clearer consideration of specific nature of each exogenous shock and crisis, such as its criticality and geographical proximity. More importantly, they highlight the importance of...