Purpose: Users' knowledge sharing provides valuable resources for brand community participants and is, therefore, critical for the viability of virtual brand communities. Drawing from both self-determination theory (SDT) and psychological ownership theory, the paper aims to investigate the...

Purpose: This paper aims to explore how different service relationships (mentoring relationship versus partnering relationship) in service co-production affect service outcomes. Specifically, it aims to explore whether the effects of service relationships on customers’ intention to purchase...

Purpose: Drawing on the resource gain development (RGD) perspective, this study is aimed to examine how servant leadership as an environmental resource and general self-esteem as a personal resource influence employees' family performance through work-to-family facilitation (WFF) and explore...