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Several prominent Internet retailers provide real-time inventory-level information to online shoppers. Whereas this practice hints at retailers' belief that disclosed inventory information may induce demand, prior research in operations management and marketing have yielded conflicting views on...
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Purpose: This study follows the tenets of the resource dependence theory (RDT) to investigate the effects of four dimensions of industry-level environmental uncertainty – munificence, dynamism, complexity and innovative intensity – on a shipper's cross-buying (i.e. outsourcing across...
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