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The influence of online and offline brand trust on consumer buying intention

Nosi, Costanza; Pucci, Tommaso; Melanthiou, Yioula; … - In: EuroMed Journal of Business 17 (2021) 4, pp. 550-567

Purpose: The study tests a model that considers online brand trust in different nonbrand-owned touchpoints as a multifactorial construct constituted by: social network influencers, bloggers, online retail platforms and brand-related user generated content. Furthermore, it examines the...

Persistent link: https://www.econbiz.de/10012638180

Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector

Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393

Persistent link: https://www.econbiz.de/10011280990

Measuring the relationship between marketing assets, intellectual capital and firm performance

Pucci, Tommaso; Simoni, Christian; Zanni, Lorenzo - In: Journal of management & governance 19 (2015) 3, pp. 589-616

Persistent link: https://www.econbiz.de/10011300052

Business model shifts : a case study on firms that apply high technology to cultural goods

Casprini, Elena; Pucci, Tommaso; Zanni, Lorenzo - In: Technology analysis & strategic management 26 (2014) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10010249649

Entrepreneurship and technological clusters : the influence of contextual factors on the birth and growth of new businesses

Pucci, Tommaso; Zanni, Lorenzo - In: Fast growing firms in a slow growth economy : …, (pp. 19-43). 2016

Persistent link: https://www.econbiz.de/10011542570

The virtuous cycle of stakeholder engagement in developing a sustainability culture : Salcheto winery

Pucci, Tommaso; Casprini, Elena; Galati, Antonino; … - In: Journal of business research : JBR 119 (2020), pp. 364-376

Persistent link: https://www.econbiz.de/10012416996

Managing founder-based brand identity during succession

Casprini, Elena; Melanthiou, Yioula; Pucci, Tommaso; … - In: The journal of brand management : an international journal 27 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012297768

I choose my business model! : a cross-national analysis of business model choice in family firms

Casprini, Elena; D'Antone, Simona; Paranque, Bernard; … - In: EuroMed journal of business 11 (2016) 2, pp. 212-231

Persistent link: https://www.econbiz.de/10011591649

Does being "greener" pay? : bridging the gap between "green" technology orientation and firms' growth

Pucci, Tommaso; Casprini, Elena; Mattiacci, Alberto; … - In: World review of entrepreneurship, management and … 15 (2019) 3, pp. 279-302

Persistent link: https://www.econbiz.de/10012059708

Social capital and innovation in a life science cluster : the role of proximity and family involvement

Pucci, Tommaso; Brumana, Mara; Minola, Tommaso; Zanni, … - In: The journal of technology transfer 45 (2020) 1, pp. 205-227

Persistent link: https://www.econbiz.de/10012208962