Chen, Yuangao; Dai, Ruyi; Wang, Lu; Yang, Shuiqing; Li, … - In: Industrial Management & Data Systems 121 (2021) 7, pp. 1664-1683
Purpose: This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations. Design/methodology/approach: Based on online...