Rajaguru, Rajesh; Hassanli, Najmeh - In: International Journal of Contemporary Hospitality Management 30 (2018) 5, pp. 2268-2286
Purpose: This paper aims to understand how guests’ trip purpose and hotel star rating influence the effects of the value for money perceived at hotels and service quality on guest satisfaction and word of mouth (WOM) recommendation. Design/methodology/approach: Using TripAdvisor, 25...