Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews
Year of publication: |
2024
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Authors: | Rajaguru, Rajesh |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 33.2024, 2, p. 251-259
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Subject: | artificial intelligence | Blockchain | online review | socio-technical system | transparency | trustworthiness | Künstliche Intelligenz | Artificial intelligence | Vertrauen | Confidence | Online-Handel | Online retailing | Datensicherheit | Data security | Virales Marketing | Viral marketing |
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