Purpose – The purpose of this paper is to investigate how UK academic libraries choose metasearch systems; the choice processes they use; the main influences on their choices; and whether these choice processes could be made easier. Design/methodology/approach – The project used a mixture of...

As organisations develop their customer knowledge practices, processes and competence, consumers and citizens need an increasingly sophisticated appreciation of the potential for, and nature of, consumer surveillance. The discussion in the paper is informed by an analysis of three typical...

This paper uses a comparative study to explore entrepreneurial marketing orientation in small software technology firms, in relation to firm growth. Entrepreneurial Marketing (EM) acknowledges the interface between entrepreneurship, marketing and innovation and, pursuance of customer value....

Purpose This study explores the success and failure of two similar small software technology firms from a marketing perspective, where there is a paucity of research. Using a dyadic approach, this research compares the degree of customer orientation and innovativeness exhibited in both firms by...