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Rowley, Jennifer E.
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Evidence-based marketing : a perspective on the "practice-theory divide"
Rowley, Jennifer
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 521-541
Persistent link: https://www.econbiz.de/10009576970
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12
Conducting research interviews
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
3/4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10009534153
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13
Six steps to successful academic conference presentation
Rowley, Jennifer
- In:
The marketing review
12
(
2012
)
4
,
pp. 437-450
Persistent link: https://www.econbiz.de/10009713511
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14
Understanding digital content marketing
Rowley, Jennifer
- In:
Journal of marketing management : MM
24
(
2008
)
5/6
,
pp. 517-540
Persistent link: https://www.econbiz.de/10003746665
Saved in:
15
Customer knowledge management or customer surveillance
Rowley, Jennifer
- In:
Global business & economics review
7
(
2005
)
1
,
pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
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16
Information pricing policy : factors and contexts
Rowley, Jennifer
- In:
Information services & use
18
(
1998
)
3
,
pp. 165-175
Persistent link: https://www.econbiz.de/10001422564
Saved in:
17
E-business : principles and practice
Rowley, Jennifer
;
Rowley, Jennifer E.
-
2002
-
1. publ.
Persistent link: https://www.econbiz.de/10001621111
Saved in:
18
Six steps to successful academic conference presentation
Rowley, Jennifer
- In:
The marketing review
12
(
2012
)
4
,
pp. 437-450
Persistent link: https://www.econbiz.de/10010096293
Saved in:
19
Getting published in peer reviewed academic journals in business and management : perspectives for doctoral and early career researchers
Rowley, Jennifer
- In:
Management research review
46
(
2023
)
2
,
pp. 306-319
Persistent link: https://www.econbiz.de/10013536516
Saved in:
20
Place and Destination Branding : A Review and Conceptual Mapping of the Domain
Hanna, Sonya
;
Rowley, Jennifer
;
Keegan, Brendan
- In:
European Management Review
18
(
2020
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10012408888
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