Kiosks have the potential to be a significant application of information technology in retailing, information provision and service delivery. This article discusses and analyses the application of kiosks as a channel for in‐store service delivery. For these kiosks a taxonomy that characterises...

Purpose – This article undertakes a case study‐based analysis of the Tesco Clubcard loyalty scheme that seeks to re‐conceptualise the role of loyalty schemes by focusing on the role of loyalty schemes in branding and brand webs. Design/methodology/approach – The article takes a case...

Despite some significant success stories, there has been only a slow diffusion of awareness of the benefits and application of site evaluation techniques in general, and the application of geographical information systems (GISs) in particular. Four types of factors that have hindered the...

Reviews the very wide potential for the application of multimedia kiosks. It is important that all retailing organizations understand the scope of these applications since kiosks have the potential for eroding the traditional boundaries between retailing, banking, education and training and the...

Examines the challenges that shopping and other commercial transactions on the Internet pose for the retail industry. An increasing number of shopping malls, selling an ever‐widening selection of products, are becoming available on the Internet. There are, however, still a number of challenges...

Purpose – Although there is evidence that adoption of mobile shopping has been slow, the increased functionality offered by smart phones offers significant potential for the development of marketing and retailing through the mobile channel. The purpose of this paper is to add to knowledge on...

Purpose – This paper aims to report on a study into the antecedents of consumer brand preference, in the context of telecommunications service brands in Jordan. Design/methodology/approach – A questionnaire‐based survey was used to gather attitudes towards brand preference and its...

This paper reports on action based research interventions that developed a hierarchy of measures. The contributions lie in: the development of a model that links strategic objectives and operational measures; in the processes through which the model was developed and embedded; and in the way in which...

Purpose – The purpose of this exploratory research is to analyse the marketing activities of software companies in the UK educational software sector. The paper aims to explore the marketing environment and to investigate whether there are differences in experiences, attitudes and approaches...

Purpose – This paper aims to examine the estate agency sector as a case study of an industry sector in which the internet business model has evolved from experimental dot.com towards the integrated use of the internet to enhance service delivery. Design/methodology/approach – Data are...