Narrow search
Showing 1 - 10 of 211
Cover Image
Consumers’ reactions to unsubstantiated claims about ecological products
Söderlund, Magnus; Mattsson, Jan - In: Journal of Consumer Marketing 37 (2020) 5, pp. 569-578
Purpose: The purpose of this study was to examine the impact of unsubstantiated claims that a product is “ecological.” Design/methodology/approach: A between-subjects experimental design was used in which the absence versus the presence of an (unsubstantiated) ecological claim regarding a...
Persistent link: https://www.econbiz.de/10012277362
Cover Image
Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus; Mattsson, Jan - In: Journal of retailing and consumer services 27 (2015), pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
Cover Image
Market orientation, performance in marketing units, and its relations to uncertainty and structure
Söderlund, Magnus - 1994
Persistent link: https://www.econbiz.de/10000889006
Cover Image
Omvärldsmodeller hos beslutsfattare i industriföretag : en studie av Svenska leverantörer till fordonsindustrin
Söderlund, Magnus - 1993
Persistent link: https://www.econbiz.de/10000860676
Cover Image
Myten om den late malajen : en studie om tidsuppfattning i Malaysia
Söderlund, Magnus - 1987
Persistent link: https://www.econbiz.de/10000734180
Cover Image
The symbols of the firms : an empirical study of the relationships between the firm's name, its leader and its products
Söderlund, Magnus - 1991
Persistent link: https://www.econbiz.de/10000812530
Cover Image
Omvärldsuppfattningar hos företagsledarna i Sveriges lönsammaste företag
Söderlund, Magnus - 1990
Persistent link: https://www.econbiz.de/10000781386
Cover Image
Market orientation and the role of customers in decision makers' cognitive maps : an explorative study of causal attribution
Söderlund, Magnus - 1993
Persistent link: https://www.econbiz.de/10000872523
Cover Image
Other customers in the retail environment and their impact on the customer’s evaluations of the retailer
Söderlund, Magnus - In: Journal of retailing and consumer services 18 (2011) 3, pp. 174-182
Persistent link: https://www.econbiz.de/10009158892