1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers...

Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.