B. Casado-Díaz, Ana; L. Nicolau-Gonzálbez, Juan; … - In: Journal of Services Marketing 28 (2014) 7, pp. 558-565
Purpose – The purpose of this study is to attempt to explain why the impact of Corporate Social Responsibility (CSR) initiatives may be different and/or more important in service firms compared to manufacturing firms. CSR is becoming a common strategy, hence its extensive research. Central to...