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Verbraucherwissenschaften : Rahmenbedingungen, Forschungsfelder und Institutionen

Kenning, Peter (ed.); Oehler, Andreas (ed.); … - 2017

Verbraucherwissenschaften und Verbraucherpolitik: Ausgangslage und Rahmenbedingungen -- Die wichtigsten Problem-/Bedarfsfelder - Arenen der Verbraucherwissenschaften und Verbraucherpolitik -- Die wichtigsten Institutionen, Organisationen und Akteure -- Ausblick: Zukunft der...

Persistent link: https://www.econbiz.de/10014020234

What Do People Know About the Economy? A Test of Minimal Economic Knowledge in Germany

Wobker, Inga - 2012

This research evaluates Minimal Economic Knowledge (MEK) in Germany — that is, basic knowledge of economic facts, concepts, and causal relationships needed for understanding and successfully participating in the economy. It is addressed to gain an understanding of the level of Minimal Economic...

Persistent link: https://www.econbiz.de/10013096429

Konsumästhetik zwischen Kunst, Kritik und Kennerschaft

Bala, Christian (ed.); Hohnsträter, Dirk (ed.); … - 2020 - 1. Auflage

Persistent link: https://www.econbiz.de/10013162320

Corporate Governance und Verbraucher

Werder, Axel von; Kenning, Peter - In: Der Betrieb 76 (2023) 3, pp. 81-91

Persistent link: https://www.econbiz.de/10013484831

More than a financial alternative : discovering equity crowdfunding as a tool for entrepreneurial ventures to acquire loyal customers

Hoffmann, Carina; Moritz, Alexandra; Kenning, Peter - In: International journal of entrepreneurship and small … 47 (2022) 1, pp. 82-108

Persistent link: https://www.econbiz.de/10013455493

An integrative guide to consumer neuroscience

Braeutigam, Sven; Kenning, Peter - 2022 - First edition

"This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is...