More than a financial alternative : discovering equity crowdfunding as a tool for entrepreneurial ventures to acquire loyal customers
Year of publication: |
2022
|
---|---|
Authors: | Hoffmann, Carina ; Moritz, Alexandra ; Kenning, Peter |
Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 47.2022, 1, p. 82-108
|
Subject: | commitment-trust theory | crowd-investor behaviour | customer acquisition | customer loyalty | entrepreneurial ventures | equity crowdfunding | investomer | social identity | structural equation modelling | Crowdfunding | Beziehungsmarketing | Relationship marketing | Unternehmensgründung | Business start-up | Strukturgleichungsmodell | Structural equation model |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1504/IJESB.2022.10048232 [DOI] 10.1504/IJESB.2022.126350 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Investor intention in equity crowdfunding : does trust matter?
Alharbey, Mohammed, (2021)
-
Agag, Gomaa, (2019)
-
Liow, Melissa Li Sa, (2018)
- More ...
-
Hoffmann, Carina, (2022)
-
Hoffmann, Carina, (2022)
-
Fashionette GmbH : Demokratisierung von Luxus
Hoffmann, Carina, (2020)
- More ...