Purpose – Due to the rising number of product, service, and shopping possibilities available to consumers, food shopping has become increasingly more complex. As a result, consumers can become confused, and this state of confusion may influence their purchase behaviour (e.g. may cause them to...

Price knowledge as a construct has been one of the top behavioral pricing themes in the last four decades, especially in the Anglo‐American literature. In Germany, scientists have paid relatively little attention to this topic during the last 15 years – with some notable exceptions....

Purpose – The purpose of this paper is to provide a brief overview of the methodology of several brain imaging techniques and in particular, functional magnetic resonance imaging (fMRI) and its potential implications for market research. The aim is to enable the reader both to understand this...

Purpose – The main purpose of this paper is to analyze knowledge management in service networks. It analyzes the knowledge management process and identifies related challenges. The authors take a strategic management approach instead of a more technology‐oriented approach, since it is...

Vielfalt durch Gestaltungsfreiheit im Wettbewerb -- Preisempfehlungen aus wettbewerbsökonomischer Sicht -- Die Zwecke der Preisbindung - Die Motive des Gesetzgebers -- Wettbewerbsökonomische Aspekte der Preisbindung in Wertschöpfungsketten -- Die negativen Folgen von Kundenverwirrtheit und...