This paper traces the emergence, growth and development of an inconspicuous and unconventional business cluster in an emerging market context. Located at a single building in Onitsha, a market town in eastern Nigeria, '51 Iweka Road' has become the most famous address in the marketing and...

Purpose – With the increasing research attention given to the culture‐entrepreneurship research, the need to explore the apparently neglected cultures has continued to escalate. The Nnewi culture of Anambra State in Nigeria is a culture known for high incidence of productive...

Purpose – This paper aims to highlight the imperatives for sustainability marketing (SM) adoption in the emerging markets (EMs), identifies challenges that are encumbering them from adopting SM orientation, and proposes research agenda for better understanding of the construct in the EMs....

Purpose – The purpose of this paper is to examine the factors that constrain women petty traders' access to microcredit, and the innovative measures they have initiated in order to counter these constraints. Design/methodology/approach – The paper is based on in‐depth interviews with women...

Purpose – This paper aims to examine the factors that are responsible for the poor credit recovery among micro‐finance institutions (MFIs) that disbursed a United Nations Development Programme's micro credit in Anambra State, Nigeria. Design/methodology/approach – A total of 97 MFIs were...