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Special issue: country of origin effect : looking back and moving forward

Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2018

Persistent link: https://www.econbiz.de/10011875311

Country of origin effect : looking back and moving forward

Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Journal of promotion management : JPM 24 (2018) 3, pp. 293-294

Persistent link: https://www.econbiz.de/10011875410

Why do you care about me? : the impact of retailers' customer care activities on customer orientation perceptions and store patronage intentions

Vannucci, Virginia; Dasmi, Costanza; Nechaeva, Olga; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014303155

Relazioni tra brand e punto vendita per lo sviluppo di nuovi mercati per le imprese italiane della moda

Aiello, Gaetano; Guercini, Simone - In: MERCATI E COMPETITIVITÀ 2010/2 (2010) 2, pp. 15-49

Questo articolo ha per scopo verificare la consistenza e le caratteristiche del processo di sviluppo internazionale delle marche italiane del sistema moda attraverso operazioni compiute su punti vendita nei mercati esteri ed in particolare in quelli emergenti. Sono presi in esame i principali...

Persistent link: https://www.econbiz.de/10008455773

Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...

Pizzi, Gabriele; Vannucci, Virginia; Shukla, Yupal; … - In: Journal of business research : JBR 148 (2022), pp. 420-432

Persistent link: https://www.econbiz.de/10013325503

Disaster avoidance/recovery marketing

Shimizu, Akira; Aiello, Gaetano - In: Journal of Global Scholars of Marketing Science 24 (2014) 2, pp. 109-112

Persistent link: https://www.econbiz.de/10010825445