"This publication presents chapters to build on the available literature in the field of open innovation and its linkage to entrepreneurship, strategy and marketing in the context of organizations and countries, as a reference resources for entrepreneurs, managers, technology developers and...

"This book increases the understanding of entrepreneurship and innovation in the context of firms' performance. It provides relevant academic work, empirical research findings, and state-of-art literature reviews on this important topic. It explores the impact of entrepreneurship and innovation...

The purpose of this paper is to analyze the relationship between brand and competitive advantage (through differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed using a quantitative methodological approach. The...

"This book increases the understanding of entrepreneurship and innovation in the context of firms' performance. It provides relevant academic work, empirical research findings, and state-of-art literature reviews on this important topic. It explores the impact of entrepreneurship and innovation...