Relationship marketing and intangible resources : the mediating effect of loyalty
Year of publication: |
2020
|
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Authors: | Rosa, Dayanna ; Rua, Orlando Manuel Martins Marques de Lima |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 18.2020, 1, p. 117-143
|
Subject: | footwear industry | intangible resources | loyalty | relationship marketing | structural equations models | Beziehungsmarketing | Relationship marketing | Immaterielle Werte | Intangible assets | Strukturgleichungsmodell | Structural equation model | Immaterielle Güter | Intangible goods | Schuhindustrie | Footwear industry | Produktivitätsentwicklung | Productivity change | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view |
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