Barajas, Angel; Shakina, Elena; Gasparetto, Thadeu - In: Sport, Business and Management: An International Journal 9 (2019) 5, pp. 495-505
Purpose: The purpose of this paper is to analyse simultaneously the effect of attendance at the stadium on the size of the TV audience, taking into account the effect of price and uncertainty of outcome hypothesis on both the TV audience and stadium attendance. The paper assumes that a...