Ladhari, Riadh; Pons, Frank; Bressolles, Grégory; … - In: Journal of Business Research 64 (2011) 9, pp. 951-957
This research analyzes the effects of culture and personal values on perceived service quality. Data on bank service quality are collected from 509 Canadian and 216 French users. The results confirm that power distance and uncertainty avoidance influence perceived service quality. Personal...