Abreu, Mônica Cavalcanti Sá de; Ferreira, Fabiana … - In: Journal of Business & Industrial Marketing 36 (2020) 9, pp. 1614-1626
Purpose: This paper aims to investigate how sustainable solutions in the textiles and clothing industry are decided through business-to-business collaboration. Design/methodology/approach: A qualitative and inductive study of the Brazilian textiles and clothing industry is carried out, an...