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Believe it or not : credibility of blogs in tourism
Mack, Thonda W.; Blose, Julia E.; Pan, Bing - In: Journal of vacation marketing : an international journal 14 (2008) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10003696222
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Travel blogs and the implications for destination making
Pan, Bing; MacLaurin, Tanya; Crotts, John C. - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 35-45
Persistent link: https://www.econbiz.de/10003566668
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Knowledge dissemination in tourism education : a case of tourism marketing
Hung, Kam; Li, Xiang; Pan, Bing; Petrick, James F. - In: Journal of travel and tourism marketing 27 (2010) 5, pp. 519-532
Persistent link: https://www.econbiz.de/10008655555
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The dynamics of search engine marketing for tourist destinations
Pan, Bing; Xiang, Zheng; Law, Rob; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 365-377
Persistent link: https://www.econbiz.de/10009244992
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Determining guests' willingness to pay for hotel room attributes with a discrete choice model
Masiero, Lorenzo; Heo, Cindy Yoonjoung; Pan, Bing - In: International journal of hospitality management 49 (2015), pp. 117-124
Persistent link: https://www.econbiz.de/10011379965
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A poisson regression examination of the relationship between website traffic and search engine queries
Tierney, Heather L. R.; Pan, Bing - In: Netnomics 13 (2012) 3, pp. 155-189
Persistent link: https://www.econbiz.de/10010244278
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Predicting hotel demand using destination marketing organization's web traffic data
Yang, Yang; Pan, Bing; Song, Haiyan - In: Journal of travel research : a quarterly publication of … 53 (2014) 4, pp. 433-447
Persistent link: https://www.econbiz.de/10010379414
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Monitoring and forecasting tourist activities with big data
Pan, Bing; Yang, Yang - In: Management science in hospitality and tourism : theory, …, (pp. 43-62). 2017
Persistent link: https://www.econbiz.de/10011518834
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Asymmetric preference in hotel room choice and implications on revenue management
Masiero, Lorenzo; Pan, Bing; Heo, Cindy Yoonjoung - In: International journal of hospitality management 56 (2016), pp. 18-27
Persistent link: https://www.econbiz.de/10011520929
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Forecasting Chinese tourist volume with search engine data
Yang, Xin; Pan, Bing; Evans, James A.; Lv, Benfu - In: Tourism management : research, policies, practice 46 (2015), pp. 386-397
Persistent link: https://www.econbiz.de/10010486213