Similar Search Results

The relative impact of health communication conveyed via quick response codes : a conjoint experiment among young thai consumers doing grocery shopping

Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; … - In: Health marketing quarterly 40 (2023) 2, pp. 206-225

Persistent link: https://www.econbiz.de/10014295149

The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags

Valdimar Sigurdsson; Larsen, Nils Magne; Folwarczny, Michał - In: Journal of business research : JBR 154 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10013468744

Consumer behaviour analysis and ascripty to the explanation of consumer choice

Valdimar Sigurdsson - In: Marketing theory 13 (2012) 1, pp. 133-135

Persistent link: https://www.econbiz.de/10009740351

Developing the e‐commerce sector for the fishery industry: What business are we really in?

Alemu, Mohammed Hussen; Sigurdsson, Valdimar; … - In: Managerial and Decision Economics 41 (2019) 2, pp. 274-290

Persistent link: https://www.econbiz.de/10012189651

The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation

Sigurdsson, Valdimar; Larsen, Nils Magne; Sigfusdottir, … - In: Managerial and Decision Economics (2019)

Persistent link: https://www.econbiz.de/10012084181

Increasing the Sustainability of Ecological Food Signaling : Are Sustainability Tags More Valuable than Eco-Labels and Other Salient Attributes?

Sigurdsson, Valdimar; Larsen, Nils Magne; Pálsdóttir, … - 2021

The effectiveness of eco-labels has dominated research on ecological food signaling. Building on signaling theory, we investigate the impact of sustainability tags (i.e., unverified sustainability claims) compared to eco-labels (i.e., actual awarded eco-certificates) on consumers’ choices and...

Persistent link: https://www.econbiz.de/10013210749