Purpose: This paper critiques existing approaches to business sustainability and recommends a new course of action. This paper focuses the critique on sustainable business practices (SBP) and gaining sustainable competitive advantage (SCA), as they have increasingly been the focus of strategy...

This study has built on research on today's modern organizations with cloud computing to lay the foundations for a comprehensive and systematic theorization of Enterprise Social Systems. The trend toward virtuality marks a fundamental transformation in space-time parameters in communications....