MILLSON, MURRAY R.; WILEMON, DAVID - In: International Journal of Innovation Management (ijim) 14 (2010) 05, pp. 841-870
, NPD proficiency (overall and FFE), and success vary with the degree of market hostility (competition)? We probed the … with which the product developers perform their tasks; and the degree of success attained upon the completion of the NPD … investigation include: (1) Does NPD project success vary with NPD process speed?; (2) Does NPD speed vary across innovation types …