Qualitative study on brand passion : the role of admiration and experience
Year of publication: |
April-June 2016
|
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Authors: | Rohra, Diksha ; Sharma, Dinesh |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 23.2016, 2, p. 90-108
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Subject: | Admiration | Brand | Experience | Loyalty | Passion | Emotion | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Konsumentenverhalten | Consumer behaviour |
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