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1
Impact of viral marketing on
brand
loyalty in the FMCG sector
Mukherjee, Soumya
;
Das, Mrinal Kanti
;
Sahi, Anu
;
Saha, Dipak
- In:
International journal of business competition and …
8
(
2023
)
4
,
pp. 240-261
Persistent link: https://www.econbiz.de/10015064271
Saved in:
2
My
brand
, my self(ie) - why consumers portray themselves in
brand
-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
On brands and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
4
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
5
The green
brand
marketing strategies that utilize word of mouth : survey on green electronic products in Indonesia
Haryanto, Budhi
;
Budiman, Santi
- In:
Global business and finance review
21
(
2016
)
2
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011608080
Saved in:
6
Antecedents of WOM : product appraisal and
brand
relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
7
Consumer-based determinants of
brand
love and its consequences : a quantitative research
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
Saved in:
8
Measuring the effects of retail
brand
experiences and
brand
love on word of mouth : a cross-country study of IKEA
brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
9
The impact of word of mouth on
brand
equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh
;
Truong Ba Thanh
;
Nguyen Hoang Ngan
; …
- In:
International journal of economics and business …
21
(
2021
)
3
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
Saved in:
10
Impact of
brand
experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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