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We survived this! : what managers could learn from SMEs who successfully navigated the Greek economic crisis

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Persistent link: https://www.econbiz.de/10012285373

Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy

Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 139 (2022), pp. 1240-1254

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Rhetorical maneuvers in a controversial tide : assessing the boundaries of advertising rhetoric

Theodorakis, Ioannis G.; Koritos, Christos; … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 14-24

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Visual and verbal rhetoric in advertising : the case of "resonance"

Stathakopoulos, Vlasis; Theodorakis, Ioannis G.; … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 629-658

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Visual and verbal rhetoric in advertising: The case of 'resonance'

Stathakopoulos, Vlasis; Theodorakis, Ioannis G.; … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 629-658

Persistent link: https://www.econbiz.de/10008112553

Threat or treat for tourism organizations? The Copenhagen Zoo social media storm

Rydén, Pernille; Kottika, Efthymia; Hossain, Muhammad; … - In: International Journal of Tourism Research 22 (2019) 1, pp. 108-119

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Social media storms : empowering leadership beyond crisis management

Rydén, Pernille; Hossain, Muhammad Ismail; Kottika, … - 2022

"This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an...

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Containing cause-related marketing skepticism : a comparison across donation frame types

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The impact of psychological distance and construal level on consumers' responses to taboos in advertising

Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 161-181

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Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!

Theodorakis, Ioannis G.; Koritos, Christos - In: Breaking new ground in theory and practice, (pp. 475-492). 2011

Persistent link: https://www.econbiz.de/10009380988