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An investigation of mothers' and tween doughters' clothing preferences and purchase intentions toward a prosocial clothing company

Ogle, Jennifer Paff; Hyllegard, Karen H.; Yan, Ruoh-nan - In: Journal of fashion marketing and management 18 (2014) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10010259703

Clothing selection motivations and the meaning of possessions for tweens in a foster care group home

Chang, Hyo Jung; Colwell, Malinda J.; Walisky, Desiree N. - In: Journal of retailing and consumer services 42 (2018), pp. 47-54

Persistent link: https://www.econbiz.de/10011826033

Fashioning masculinity among young New Zealand men : young men, shopping for clothes and social identity

McNeill, Lisa S.; McKay, Jacob - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 143-154

Persistent link: https://www.econbiz.de/10011522196

Factors affecting Pakistan's university students' purchase intention towards foreign apparel brands

Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14

This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel … in major cities of Pakistan (Islamabad & Rawalpindi), with 315 participants completing the self …’s emotional attributes if they want to succeed in Pakistan’s apparel market. …

Persistent link: https://www.econbiz.de/10010240410

The Influence of Brand Equity on Consumer Responses : Evidence from a Clothing Brand of Pakistan

Yousuf, Owais - 2019

The purpose of this Research is to propose and test a model to better understand brand equity. It seeks to investigate the effects of this construct on consumers' responses using data from Khaadi consumers from different outlets located in Karachi. Sample size of 409 respondent collected and...

Persistent link: https://www.econbiz.de/10012869292

I, me, and my everything : self conceptual traits and compulsive buying behavior

Moon, Moin Ahmed; Faheem, Shakeeb; Farooq, Amna - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366392

Impact of pro-environmental values on sustainable green apparel buying behavior in Pakistan

Rasheed, Nida; Sabir, Raja Irfan; Mahmood, Hamid; Rauf, … - In: Cleaner and responsible consumption 12 (2024), pp. 1-10

Pakistan. Structural Equation Modelling (SEM) was used for analysing the data through AMOS. Results revealed that consumers are … sustainable clothing. They don't consider price as hurdle between thought processes and the final buying decision. Moreover …

Persistent link: https://www.econbiz.de/10014519207

"To spanx or not to spanx" : how objects that carry contradictory institutional logics trigger identity conflict for consumers

Zanette, Maria Carolina; Scaraboto, Daiane - In: Journal of business research : JBR 105 (2019), pp. 443-453

Persistent link: https://www.econbiz.de/10012128535

Navigating institutional complexity through emotion work : the case of Italian consumers adapting to a ketogenic diet

Coriolani, Matteo - In: Journal of business research : JBR 158 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014280400

Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography

Husain, Saima; Molesworth, Mike; Grigore, Georgiana - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 23-44

Persistent link: https://www.econbiz.de/10014549714

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