Narrow search
Showing 11 - 20 of 25
Cover Image
Consumer culture theory : neo-liberalism’s "useful idiots"?
Askegaard, Søren - In: Marketing theory 14 (2014) 4, pp. 507-511
Persistent link: https://www.econbiz.de/10011347708
Cover Image
Myth and ideology in consumer culture theory
Fitchett, James A.; Patsiaouras, Georgios; Davies, Andrea - In: Marketing theory 14 (2014) 4, pp. 495-506
Persistent link: https://www.econbiz.de/10011347709
Cover Image
Veblen and Darwin : tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios; Fitchett, James A. - In: Expanding disciplinary space : on the potential of …, (pp. 93-107). 2013
Persistent link: https://www.econbiz.de/10010199663
Cover Image
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Cover Image
The marketplace of life? : an exploratory study of the commercialization of water resources through the lens of macromarketing
Patsiaouras, Georgios; Saren, Michael; Fitchett, James A. - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 23-35
Persistent link: https://www.econbiz.de/10010504596
Cover Image
Beyond the couch : psychoanalytic consumer character readings into narcissism and denial
Patsiaouras, Georgios; Fitchett, James A.; Davies, Andrea - In: Marketing theory 16 (2016) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10011494980
Cover Image
The Hong Kong Umbrella Movement as a non-profitorganization : an empirical study on the use of visualbranding practices for social change
Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Journal of philanthropy and marketing 27 (2022) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013272110
Cover Image
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia; Patsiaouras, Georgios - In: Journal of historical research in marketing 14 (2022) 1, pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
Cover Image
Marketing, art and voices of dissent : promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement
Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Marketing theory 18 (2018) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10011825475
Cover Image
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios; Fitchett, James A. - In: Journal of marketing management : MM 25 (2009) 7-8, pp. 729-744
Persistent link: https://www.econbiz.de/10008327640