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The "first principles" of mark...
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Relationship marketing
43
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42
Consumer behaviour
18
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Lieferantenmanagement
18
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18
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16
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relationship marketing
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Palmatier, Robert W.
123
Fang, Eric
17
Scheer, Lisa K.
13
Evans, Kenneth R.
11
Grewal, Dhruv
9
Harmeling, Colleen M.
9
Arnold, Todd J.
8
Crecelius, Andrew T.
8
Dant, Rajiv P.
8
Gopalakrishna, Srinath
8
Lee, Ju-Yeon
8
Steinhoff, Lena
8
Henderson, Conor M.
7
Houston, Mark B.
7
Kozlenkova, Irina V.
7
Moorman, Christine
7
Samaha, Stephen A.
7
Beck, Joshua T.
6
Lawrence, Justin M.
6
Ganesan, Shankar
5
Heerde, Harald J. van
5
Martin, Kelly D.
5
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Watson, George F., IV.
5
Zhang, Jonathan Z.
5
Quach, Sara
4
Thaichon, Park
4
Weaven, Scott
4
Claro, Danny Pimentel
3
George, Morris
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Kim, Jisu J.
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Lam, Son K.
3
Li, Xiaoling
3
Moffett, Jordan W.
3
Monga, Ashwani
3
Morewedge, Carey K.
3
Sharma, Arun
3
Shu, Suzanne B.
3
Small, Deborah A.
3
Sridhar, Shrihari
3
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Journal of marketing
29
Journal of the Academy of Marketing Science
29
Journal of retailing
11
Journal of marketing research : JMR
6
MSI reports : working paper series
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international marketing
3
European journal of marketing
2
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2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
The journal of personal selling & sales management : JPSSM
2
Always learning
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Journal of business research : JBR
1
Journal of business-to-business marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Journal of service research
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
The connected customer : the changing nature of consumer and business markets
1
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ECONIS (ZBW)
109
OLC EcoSci
20
RePEc
1
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1
Multichannel discount spillover in B2B markets
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1086-1106
Persistent link: https://www.econbiz.de/10015048131
Saved in:
2
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
3
When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 837-857
Persistent link: https://www.econbiz.de/10012107331
Saved in:
4
Multichannel strategies for managing the profitability of business-to-business customers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012177568
Saved in:
5
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
6
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
7
Riding the waves or rocking the boat? : benefits and unintended consequences of customer growth strategies
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Ogilvie, …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 407-422
Persistent link: https://www.econbiz.de/10014230625
Saved in:
8
Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
Saved in:
9
What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W.
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
Saved in:
10
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
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