corporations have entered China, but franchising is seldom used as a tool of expansion there. The continuous increase in tourism … and the structural change in the hotel industry in China afford more opportunities for the growth of franchising … understanding of China’s peculiar social, cultural, economic and political context is essential for foreign companies, whilst …

Among all the Asian markets, mainland China was least affected by the economic downturn. It provides a leading source …

Assesses the perceptions of service quality in China’s hotel industry, from the perspective of both international … who visited China and stayed at hotels in Beijing, Shanghai, and Guangzhou. A descriptive statistics analysis was used … (paired t ‐test and independent t ‐test) to evaluate the service quality of China’s hotel industry from both the tourists’ and …

that economic‐oriented tourism policies implemented promoted the development of tourism in China since the adoption of … also suggests that tourism policy implementation in China has two different patterns in two different kinds of tourism … enterprises. Further argues that tourism policy implementation in China is a “top‐down” and “trial and error‐correcting” model …

chains in China since 1978 and to recommend policy and operational guidelines for their further expansion. The study … confirmed the unique nature of the hotel industry in China, existing as it does in a country moving from a centrally planned … ownership; hotel management capability and resources; and competition between local and foreign firms. Massive growth in China …

From a closed country in which tourism was virtually unknown, China has become a major player in the international … international and domestic tourism in China, provincial tourism planning has become a widely discussed topic in recent years. Thus … China, using Heilongjiang as a case study.  …

After achieving great success in developing international travel business, China’s tourism authorities, the local and … China’s domestic tourism business. By using a comparison approach, this study examines the current features of China …’s domestic tourism. Various aspects of China’s domestic tourism are analyzed and discussed in a way of comparison with the USA …