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Rapport with a chatbot? : the underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth

Fatima, Johra Kayeser; Khan, Md Irfanuzzaman; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014462371

Digital transformation in securities services : the BNP Paribas case study

Ruault, Philippe - In: Journal of securities operations & custody 12 (2020) 3, pp. 229-236

Persistent link: https://www.econbiz.de/10012294579

Value cocreation in livestreaming and its effect on consumer-simulated experience and continued use intention

Chou, Cindy Yunhsin; Chen, Ja-Shen; Lin, Shao-Kai - In: International journal of consumer studies 46 (2022) 6, pp. 2183-2199

Persistent link: https://www.econbiz.de/10013412129

Employee-customer identification : effect on Chinese online shopping experience, trust, and loyalty

Sachdev, Harash; Sauber, Matthew H. - In: Cogent business & management 10 (2023) 3, pp. 1-17

This study investigates Chinese consumers' interaction with retail employees and the effects on shopping experience, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer-identification change agents. A structural equation...

Persistent link: https://www.econbiz.de/10014505827

Employee–customer identification: Effect on Chinese online shopping experience, trust, and loyalty

Sachdev, Harash; Sauber, Matthew H. - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

Persistent link: https://www.econbiz.de/10014527620

Trust in public institutions, inequality, and digital interaction : empirical evidence from European Union countries

Palmisano, Flaviana; Sacchi, Agnese - In: Journal of macroeconomics 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014558695

Evaluating educational practices for positively affecting student perceptions of a sales career

Cummins, Shannon; Peltier, James; Pomirleanu, Nadia; … - In: Journal of marketing education : JME 37 (2015) 1, pp. 25-35

Persistent link: https://www.econbiz.de/10010514554

Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course

Ackerman, David S.; Gross, Barbara L.; Celly, Kirti Sawhney - In: Journal of marketing education : JME 36 (2014) 3, pp. 221-232

Persistent link: https://www.econbiz.de/10010459663

Self-directed learning : a tool for lifelong learning

Boyer, Stefanie L.; Edmondson, Diane R.; Artis, Andrew B.; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 20-32

Persistent link: https://www.econbiz.de/10010345563

Faculty scholarship has a profound positive association with student evaluations of teaching : except when it doesn't

Carter, Robert E. - In: Journal of marketing education : JME 38 (2016) 1, pp. 18-36

Persistent link: https://www.econbiz.de/10011460089