Rapport with a chatbot? : the underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth
Year of publication: |
2024
|
---|---|
Authors: | Fatima, Johra Kayeser ; Khan, Md Irfanuzzaman ; Bahmannia, Somayeh ; Chatrath, Sarvjeet Kaur ; Dale, Naomi F. ; Johns, Raechel |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103666, p. 1-10
|
Subject: | AI interaction | Anthropomorphism | Customer service | Digital interaction | Rapport | Survey |
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