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Shopping in virtual reality stores : the influence of immersion on system adoption

Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 755-788

Persistent link: https://www.econbiz.de/10012198616

Try it on! : contingency effects of virtual fitting rooms

Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822

Persistent link: https://www.econbiz.de/10012198619

Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context

Thomas, Sujo - In: International journal of business competition and … 7 (2021) 3, pp. 214-230

Persistent link: https://www.econbiz.de/10012596143

Consumer acceptance of virtual reality when browsing for apparel

Jorgensen, Jennifer Johnson; Sorensen, Katelyn - In: International journal of electronic marketing and … 12 (2021) 3, pp. 232-253

Persistent link: https://www.econbiz.de/10012598411

The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage

Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551

Persistent link: https://www.econbiz.de/10014513563

Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts

Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1647-1666

Persistent link: https://www.econbiz.de/10014384373

Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective

Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624

Persistent link: https://www.econbiz.de/10014582360

Virtual reality : a review and a new framework for integrated adoption

Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10014531682

Does virtual reality trigger visits and booking holiday travel packages?

Bigné Alcañiz, J. Enrique; Maturana, Patricio - In: The Cornell hospitality quarterly 64 (2023) 2, pp. 226-245

Persistent link: https://www.econbiz.de/10014253107

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Duong, Van Chien; Sung, Billy; Barber, Matthew; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 554-578

The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual...

Persistent link: https://www.econbiz.de/10013415458