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Reinventing giants : how Chinese global competitor Haier has changed the way big companies transform
Fischer, Bill; Lago, Umberto; Liu, Fang - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10009744318
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The impact of discussion, awareness, and collaboration network position on research performance of engineering school faculty
Hopp, Wallace J.; Iravani, Seyed M. R.; Liu, Fang; … - 2010
Persistent link: https://www.econbiz.de/10009626605
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"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan; Lin, En-ying; Liu, Fang; Dai, Tingting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
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Managing white-collar work : an operations-oriented survey
Hopp, Wallace J.; Iravani, Seyed M. R.; Liu, Fang - In: Production and operations management : an international … 18 (2009) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10003827800
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Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia; Sun, Jin; Liu, Fang; Knight, John G. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
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Experiences, post-trip destination image, satisfaction and loyalty : a study in an ecotourism context
Li, Ting; Liu, Fang; Soutar, Geoffrey N. - In: Journal of destination marketing & management 19 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012548497
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Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image congruity
Maghrifani, Dila; Liu, Fang; Sneddon, Joanne - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1121-1137
Persistent link: https://www.econbiz.de/10013258970
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Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth
Yu, Mingzhou; Liu, Fang; Lee, Julie Anne - In: The journal of brand management : an international journal 26 (2019) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
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Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
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Boycotting foreign products : a study of Indonesian Muslim consumers
Sari, Dessy Kurnia; Mizerski, Dick; Liu, Fang - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 16-34
Persistent link: https://www.econbiz.de/10011659457