Purpose The purpose of this paper is to examine the effects of employer branding on company attractiveness to younger workers. Design/methodology/approach The paper analyzes the relative importance attached to symbolic and functional company attributes using a survey conducted at a large North...

The increasing complexity of decision making in a severely dynamic competitive environment of the universe has urged the wise managers to have relevant strategic plans for their firms. Strategy is not formulated from one criterion but from multiple criteria in environmental scanning, and often,...

With increased interest in the concept of leadership, there is a need to examine its various types in terms of scale, necessity, as well as importance. This study thus attempted to measure pastoral administrative leadership with the objective of revealing the necessity and importance of studying...

This paper proposes a new conception of consumer psychological empowerment while substantiating and defining its different facets. To this end, we conducted 18 interviews with biological food consumers which have been recorded and transcribed and analyzed using the Sphinx software. The results...

This paper proposes a new conception of consumer psychological empowerment while substantiating and defining its different facets. To this end, we conducted 18 interviews with biological food consumers which have been recorded and transcribed and analyzed using the Sphinx software. The results...

The increasing complexity of decision making in a severely dynamic competitive environment of the universe has urged the wise managers to have relevant strategic plans for their firms. Strategy is not formulated from one criterion but from multiple criteria in environmental scanning, and often,...